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About us
Welcome to ChicFaith
Your go-to boutique for chic, French-inspired women’s watches. Our collection captures the timeless elegance of Parisian fashion, blending sophistication with effortless style. Each piece is thoughtfully designed to add a touch of grace and confidence to your everyday look.
About ChicFaith
elegant, versatile design; reliable; no markup for a logo
Our mission
We create chic, French-inspired women’s watches and jewelry that look luxurious but stay fairly priced—easy for everyday wear, work, and weekends.
Fill Your Jewelry Box with ChicFaith
ChicFaith began as a small jewelry studio with one goal: elegant pieces you can wear every day without the luxury markup. Building our in-house jewelry production let us control sourcing, finishing, and consistency—especially for natural freshwater pearls and real preserved roses. As our community grew (now 160,000+ fans of our jewelry shop in China), customers asked for timepieces with the same refined, feminine look. We expanded into watches, partnering with experienced makers while keeping quality checks in our hands. Today we design pieces that look high-end, feel comfortable, and stay thoughtfully priced.
Meet The Team
We work together every day: Joanne focuses on what women love to wear; Keming focuses on how to build it reliably.
Joanne L
Co‑founder & Creative Director -- Leads design direction, styling, and brand storytelling. Obsessed with dial proportions, strap comfort, and details that make a watch feel like jewelry.
Keming H
Co‑founder & Product/Operations Lead -- Builds our factory partnerships, oversees materials and assembly, and ensures each piece meets our quality standards from prototype to final QC.
Display of Us

Making Process




Packaging
WHY CHOOSE CHICFAITH
Expertise in Watchmaking
While we don’t produce watches ourselves, we work closely with experienced factories that have a proven track record of quality craftsmanship. Every design is carefully selected to meet our high standards.
Strict Quality Control
All orders are shipped directly from us, allowing us to monitor every step of the process and personally inspect each watch before it reaches you.
Worry-Free Guarantee
Your satisfaction is our priority. If your package is lost or damaged during shipping, we take full responsibility and cover the loss.
Exceptional Customer Service
We’re always here for you! Whether you have questions or need assistance, our dedicated team is ready to provide the best support.
